Helping independent video game studios

Hi. I’m Alexander Pattenden, founder of Life About Games. With nearly two decades of experience in sales, business strategy and product development, I’ve led international expansion efforts, launched numerous software products and helped close multi-million-euro deals across Europe. I’ve also built and grown a start-up from concept to investor pitches and incubation, learning first-hand what it takes to turn ideas into reality.

As my career evolved, I realised my experience could serve a greater purpose: to support the creative industries that have inspired me all my life. My passion for video games runs deep and Final Fantasy VII was the first game to show me how strong storytelling, bold visuals, a distinctive soundtrack and engaging mechanics can all merge into an experience that stays with players long after the credits roll.

Life About Games was born from that belief: that video games are one of the most powerful creative mediums of our time, capable of inspiring, educating and connecting people in ways few others can.

Its mission is to help independent studios navigate funding and positioning, turning creative ideas into commercially viable, investable projects.